In fact the victory was 51% v 49%.
Hardly a landslide.
It showed that there are a lot of sensible and compassionate people in the UK who want to remain in the EU.
Sensible, because the economic facts are that the UK would perform better within the EU.
A stronger economy, a more secure health service, and better freedoms to workers and the retired.
Compassionate, because the haves have a responsibility for the have nots.
If for nothing else, for their own peace of mind!
If this message is better communicated it’s a good platform from which to increase the 49% to 70% or 80%.
In time it will.
The Brexit campaign preached not the bright tomorrow that a vote for Brexit would bring, but the fear that voting the other way would make matters worse.
I remember in 1979 ad agency Saatchi & Saatchi created a successful poster campaign which did its job in a similar way, using the power of subliminal suggestion to take Margaret Thatcher to Downing Street.
The suggestion now is that the sea of non European immigrants will take the UK’s ability to absorb them to “breaking point”.
Did you hear the people sing to leave the EU?
I certainly didn’t.
But I’m equally sure that there’s a life about to start when tomorrow comes.
It won’t be this weekend, but it will be soon.
In the wake of yesterday’s Brexit referendum victory Facebook has been awash with smug announcements that the battle had been won, as if the referendum is a football cup final.