3 sporting giants from the gutter

…but you can’t take the gutter from them:
Barcelona’s footballing star Neymar has been found guilty of tax evasion and ordered to pay back £36.3m by a court in Rio, according to Folha de Sao Paulo, made up of around £11m in undeclared earnings from former club Santos, Barcelona and his main sponsor Nike between the years 2012 and 2014.
The player is accused of using simulated image rights contracts between three companies set up by himself and his parents to pay less tax than he would have had he declared the lucrative contracts as his personal earnings. 
Nike also pay England captain Wayne Rooney a million pounds a year to endorse their clothing range.
The video shows the £300,000-a-week Manchester United and England captain rifling through a display cabinet in Nike’s corporate hospitality box at Wembley.
Wayne Rooney grabbed a bundle of goodies and a CCTV camera caught his every move.
Nothing was said!
A week earlier an employee did a similar thing and he was sacked on the spot.
What a world!
You can take Neymar and Wayne Rooney out of the gutter, but you can’t take the gutter out of Neymar and Wayne Rooney. 

And what responsibility do Nike take? 
They invest a lot of money to keep their business out of the gutter, but it seems to me that’s where they are most comfortable. 
“Just do it” is Nike’s slogan right now, but they can change strap line at any time.
What say they go for “Just screw it” because it seems that is what they really stand for. 

Neymar and Rooney are both from the gutter, and their behaviour is excusable in a way because how else would you expect their mentors to advise them.

But Nike?
A brand with no morality is yesterday’s brand.

Published by Rob

Now 70, I'm getting back into website development and brand protection, as well as showcasing the delightful artistic talents of my beautiful wife Lynne. My projection will encompass a lifetime of database marketing, as well as the Christian democratic socialist ideals of my wife and I.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: