How loyal are you?

Loyalty is important. Whether it’s to a person, a cause, a football team or a brand of washing powder.


It’s so important that astute businesses are prepared to make a short term loss by way of incentive or lower price in order to turn a prospect into a customer, because they know that a loyal customer is profitable.


My passion in football has long been Sheffield Wednesday. You don’t ask who you want to support, it’s given to you, a mixture of geography, success, and personality.


I rang my first love Sheffield Wednesday, last week to buy tickets for their match with neighbours Huddersfield Town. 


Before I spoke with a human being the computer talk informed me that I was being charged 10p a minute for the call.
Asking for an explanation I was told that this practise is perfectly normal – “…everybody’s doing it!”


All, it seems, apart from their opponents for the match I was enquiring about.
I was on the point of throwing in the towel, and switching allegiances, but my boyhood love for Sheffield Wednesday, despite this insult, kept me on track. 


More than any other business, sport takes supporters for granted. 


S’shame. They are living in the 21st century, and there are alternative ways of spending  money, like theatres, or restaurants. 


Because of they didn’t care for their fan we instead went for an expensive meal in Manchester.


All because this team – and many others – take the loyalty of their fans for granted.

Published by Rob

Now 70, I'm getting back into website development and brand protection, as well as showcasing the delightful artistic talents of my beautiful wife Lynne. My projection will encompass a lifetime of database marketing, as well as the Christian democratic socialist ideals of my wife and I.

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